主要职责:
- 与研发、评香、销售等各部门协调沟通,制定和实施公司的市场计划;
- 调研香精市场趋势、竞争对手分析,了解上下游市场动向,为市场计划提供战略性建议;
- 制定并执行市场营销计划,包括但不限于参与行业展会、传统广告宣传、微信公众号的维护等;
- 与销售部门协同拜访客户进行产品展示;
- 撰写市场营销报告,对市场营销活动的效果进行评估和总结。
? Create and deliver client presentations and innovative stories in line with the strategy, the DNA and the specific needs of the client
? Make a deep watch on the market trends and new launches of different categories
? Assist the development of proactive studies and market surveys (market dynamics, global trends...)
? Design olfactive pyramids and imagine marketing description for Sozio’s fragrances
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